New Brunswick proposes consumer protections for children using digital services

New Brunswick introduced the Act Respecting Young Persons, Digital Markets, and Technology Use on November 3, including a proposed Young Consumers in Digital Markets Act aimed at unfair marketing and purchase practices affecting children under 16. Digital platforms, apps and games would face restrictions on misleading information, pressure tactics and certain design features, with administration by the Financial and Consumer Services Commission. The legislation hasn't been enacted, and businesses should monitor its progress rather than assume the proposed requirements already apply.