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First Notice of Loss: What to Do in the First 72 Hours
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A restaurant owner in a mid-sized Ontario city arrived to find her establishment heavily damaged by fire that had started overnight in the kitchen exhaust system, destroying the kitchen and leaving the dining area with significant smoke and water damage. The restaurant had operated for 11 years under a commercial lease, and the owner held a policy with $850,000 in property coverage and $300,000 in business interruption coverage through a national insurer. In the hours following the fire, she permitted a restoration contractor to begin emergency work before notifying her insurer, signed an authorization allowing the contractor to communicate directly with the insurance company, provided a recorded statement within 36 hours without reviewing her policy, and disposed of spoiled food inventory before it could be documented. The insurer acknowledged the claim but reserved rights pending investigation, citing concerns about the sequence of events and available documentation.

Understanding the Notice Obligation: What the Policy and Provincial Insurance Legislation Require

The obligation to notify an insurer of a loss stands as one of the most fundamental duties imposed upon a policyholder, yet it remains surprisingly misunderstood even among experienced professionals. This duty, embedded in both the insurance contract itself and provincial insurance legislation across Canada, creates a framework of reciprocal obligations that shapes the entire claims process from its earliest moments. Understanding what the notice obligation requires, where it originates, and how it functions differently across Canadian jurisdictions provides the essential foundation for managing claims effectively within the critical first seventy-two hours following a loss.

At its core, the notice obligation serves a practical purpose rooted in centuries of insurance practice. When a loss occurs, the insurer needs timely information to investigate the circumstances, assess the validity of the claim, preserve evidence, mitigate further damage, and ultimately determine the extent of its liability under the policy. Delay in providing notice can prejudice any of these interests. Evidence may deteriorate or disappear. Witnesses may become unavailable or their memories may fade. Opportunities to mitigate damage may be lost. The insurer may be deprived of the chance to participate in decisions that affect the ultimate cost of the claim. For these reasons, insurers have historically required prompt notice as a condition of coverage, and legislatures across Canada have codified variations of this requirement into provincial insurance statutes.

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